1. Pick one buyer and one recurring problem
Choose a person whose situation you understand. Look at questions that repeat in your sessions, tasks clients struggle to complete and processes you explain again and again. Use anonymised examples; do not reuse confidential client material without permission.
For example, a coach supporting newly promoted managers could focus on preparing their first difficult feedback conversation. That is narrower and easier to organise than “become a better leader”. This is an illustrative example, not a customer result.
2. Define Point A and Point B
Point A describes the buyer’s current difficulty. Point B is a tangible output or capability. In the example, the buyer moves from an unstructured conversation to a prepared feedback plan, with examples, questions and a follow-up checklist.
3. Check the five Product Unlocks
- Pain: what specific problem needs solving?
- Worsening pain: what happens if it is left unresolved?
- Transformation: what changes from Point A to Point B?
- Specificity: who is it for, and in what situation?
- Speed: how quickly can they reach a useful first milestone?
Blueprintr scores these areas out of 25 and requires at least 20 before product generation. The score helps refine an idea; it does not prove demand or guarantee sales.
4. Map your steps before choosing a format
Write down the sequence you actually use: assess the situation, choose examples, prepare the opening, rehearse responses and agree next steps. Give each milestone an action, a useful resource and a clear completion check.
Choose an ebook for explanation, a playbook or SOP for a repeatable process, templates for reusable working documents, a sprint for staged practice, or course scripts and slides for taught lessons.
5. Draft, test and prepare a pre-sale
Review every draft for accuracy, missing steps and usability. Ask a suitable reader to work through it. Prepare an offer that names the buyer, the problem, what is included and the delivery terms. A pre-sale can help test interest, but you still need to fulfil your commitments and follow applicable consumer rules.