Ebook
A chapter-by-chapter manuscript
An introduction, a chapter for each framework step, your own examples, exercises and a next step.
For a buyer who needs the explanation and the action in one place.
For proven 1:1 coaches and consultants with a full diary and no time left to sell
Your method. Finally drafted.
Blueprintr helps solo coaches and consultants who already get results 1:1, but whose income stops the moment they stop delivering, turn the method they repeat every week into a structured digital product and pre-sale launch pack.
First tangible win: a scored 5 Unlocks blueprint and Point A → B milestone map in a single interview sitting — then your first product draft the same day.
Your expertise stays the source. You review the result before publishing.
The cost of leaving it for later
Another client session. Another useful note. Still no product.
You can explain your method when a client asks. But sitting down to turn it into a product means sorting through notes, choosing what belongs and trying to make the steps fit together.
Leave it for another three months and you’ve delivered the same method dozens more times, by hand, with nothing to show for it beyond the hours. Your diary stays full, so there’s even less room to build. And if you take a week off or fall ill, client delivery stops — along with everything tied to it. The reason to act is that ceiling, not a countdown or a promise of sales.
The blank-page loop
You open the document, rearrange the headings and close it without a usable chapter.
The growing pile
Each new session adds another example, another version and another decision about what belongs.
The capped diary
Every new client needs more of your hours. When the diary is full, the only way to help more people is to stop selling time.
A draft with a job to do.
- A promise that names the buyer and the problem — not just the format.
- Your framework broken into steps the buyer can follow.
- Milestones that describe what progress looks like.
- Unconfirmed facts flagged for your review, rather than presented as proof.
The result you’re working towards
From scattered expertise to a draft you can review.
Point A · Before
You know the method. The product is stuck.
Client notes across documents. Half-written chapters. An audience described as “anyone who needs this”. No clear path through the material.
Point B · After
One buyer. One outcome. An organised draft.
Your own framework, a specific product promise, a milestone map and a product draft to check, edit and prepare for publication.
Built around the WIN With Lee 5 Product Unlocks
Your real method is the starting point.
- 01Get it out of your headA guided chat or voice interview draws out the steps you actually use with clients, including your own examples. You don’t need a polished outline to begin.
- 02Find the weak linkScore the idea against Pain, Worsening Pain, Transformation, Specificity and Speed. The framework’s build threshold is 20/25; below that, refine the weak unlock before building.
- 03Make the result concreteDefine one buyer, one problem and one result. Map their Point A to Point B into milestones with visible evidence of progress.
- 04Draft the productTurn that method into an ebook, SOPs, playbook, template pack, sprint or video course scripts and slides. Review the draft and confirm any gaps before publishing.
- 05Prepare the offerDraft a pain-led sales page, social posts and a pre-sale email sequence around your product promise. No invented proof, false scarcity or income guarantees.
Score the promise, not the excitement
Five questions before another draft.
Each Unlock scores from 1 to 5. The playbook’s threshold is 20/25 before building. The score is a way to challenge the idea, not proof it will sell.
01
Pain
What headache is your buyer already trying to solve?
A problem they recognise today — not simply something that would be nice to have.
02
Worsening pain
What happens if they leave it for three months?
An honest consequence of waiting, without fake deadlines or invented scarcity.
03
Transformation
What changes between Point A and Point B?
A concrete starting state and a visible result your product helps them work towards.
04
Specificity
Which one person is this really for?
Their role, stage and context — not “everyone” or “small business owners”.
05
Speed
What is the first tangible output?
A credible timeframe for an output, only once confirmed. Never a deadline for earning money.
“[Product name] helps [who] with [worsening problem] get to [Point B] in [how long].”
The promise starts with your product. Any unchecked timeframe stays NEEDS CONFIRMATION.
Choose the vehicle for the result
One framework. The format your buyer needs.
Start with the transformation, then choose how to deliver it. Blueprintr drafts the content; you check it and prepare the final presentation.
SOPs
A repeatable set of procedures
Purpose, scope, roles, numbered steps, checklists and quality checks built around your method.
For a buyer who needs to carry out the same task consistently.
Playbook
Actions organised by milestone
Plays with a trigger, moves, scripts or prompts, pitfalls and a clear done-when test.
For a buyer who needs to know what to do when a particular situation comes up.
Template pack
Fill-in-the-blank working documents
Worksheets, trackers, scripts and checklists with usage notes and tables where useful.
For a buyer who needs a starting structure rather than another blank page.
Sprint
A daily action programme
Daily objectives, lessons, tasks and check-in prompts that build towards the buyer’s Point B. Any unconfirmed schedule needs checking.
For a buyer who needs a sequence of manageable actions.
Course scripts + slides
Teaching material ready for review
A module and lesson outline, word-for-word video scripts and slide-by-slide copy with speaker notes.
For a buyer who learns through lessons. You still create the recordings and designed slides.
Outputs are editable text, with copy and Markdown download options — not designed PDFs, recorded videos or presentation files.
The pre-sale launch pack
Explain the pain it solves. Not just what’s inside.
When your product promise is clear, use the same framework to draft your offer. The launch pack brings the buyer’s problem, the consequence of waiting and their desired result into one consistent message.
Sales page
Pain-led copy, Point A to Point B, what’s inside, who it suits and FAQs.
Social posts
Five drafts built around the problem your specific buyer recognises.
Email sequence
Five pre-sale emails carrying the same product promise.
Founding-buyer offer
An offer draft with unconfirmed prices clearly left for you to verify.
Draft copy only. No automatic posting or email sending, invented testimonials or guaranteed sales.
For you if…
You’re a solo coach with a repeatable client method, real examples and an unfinished first digital product.
You want to turn the steps you already teach into material a buyer can work through.
You’re willing to check the draft and confirm the facts before putting your name on it.
Not for you if…
You want invented expertise, guaranteed income, a finished video recording or an unchecked draft published for you.
You want invented expertise, guaranteed income, a finished video recording or an unchecked draft published for you.You need a done-for-you design, recording or publishing service.
You expect the tool to validate demand or replace your own judgement.
Before you begin
Straight answers.
Do I need a finished framework before I start?
No polished outline is needed. Bring a method you actually use, who you use it with and examples from your experience. The interview draws out the sequence; it is not a substitute for real expertise.
What can I download?
Generated product text can be copied or downloaded as a Markdown (.md) file. PDF design, typesetting, recorded videos and presentation-file exports are not included in the current studio.
Does Blueprintr make the videos and slide files?
It drafts the course outline, lesson scripts and slide-by-slide content with speaker notes. You review that material, design the slides and record the lessons yourself.
Can I speak my answers?
Yes, when your browser supports speech recognition. Chrome or Edge are suggested if it is unavailable. You can also enable spoken questions or use the text interview instead.
How long does a complete product take?
Your first win comes in one sitting: finish the interview and you get a scored blueprint with your framework and milestone map. The product draft is generated straight from it the same day. Your review time depends on the format and detail. Blueprintr does not promise income or sales within any timeframe.
Where is my work saved?
The current studio saves your interview, blueprint and generated text in this browser. There are no accounts or cross-device saving yet. Keep downloaded copies; clearing browser storage can remove your work.
Is the generated product ready to publish without checking?
No. Review the draft for accuracy, confirm flagged facts and check that the examples, method and claims genuinely reflect your expertise before publishing or offering it for sale.
Can I subscribe now?
Choose a monthly or yearly plan on the pricing page, then sign in to open checkout. Test payments do not charge real money. Live subscriptions become available once payment setup is complete.
Start with the method you already use.
Your first step is the guided interview. The result to look for is a clear blueprint of your buyer, their problem and your method — not a promise of earnings.
Creator
£29/month or £299/year
For solo experts turning one framework into products.
Pro / Agency
£69/month or £699/year
For agencies and prolific creators building for many offers or clients.
Choose a monthly or yearly subscription on the pricing page. Explore the studio with your account.
Start your interview View plan details